Due to Target’s recent security breaches and their customers having to get new debit/credit cards a new security admin has came to their company. He is introducing chip and pin technology for all Target stores. This technology is not new outside of the US but seems to be new required standard as of 2015. To understand more on these cards visit the provided link: What Is A Chip and Pin Card?
Chip and Pin Cards: Another Progress Towards the Mark of the Beast